Surprising fact: about 85% of ads fail to earn the minimum 2.5 seconds of active attention needed for recall.
This guide shows how to protect your budget while winning attention and lifting brand visibility across channels.
Creative that finds a fresh angle and is executed well drives memorability and sales over time. Working with a local agency adds market know-how and clear processes from discovery to production.
Expect practical steps — set objectives, choose formats, and pick the right mix of digital speed‑starts or fuller multi-channel builds, all matched to your timeline and budget.
Call to act: to scope your plan and keep the project moving, call Image LEDiu or visit Image LEDiu.com today.
Why a cost-savvy Advertising Campaign in Montreal is the smart move today
Today’s local market forces businesses to squeeze more value from every media dollar. Attention is scarce: ads need about 2.5 seconds of active focus to stick, yet most fail. That reality reshapes how marketing budgets should be used.
Present-day market realities for Canadian businesses
Digital now makes up over 55% of marketing activity, and search remains dominated by a single major player. That means your plan must meet customers where they spend time.
- Attention is the currency: design creative that earns those 2.5 seconds.
- Local formats like Wildposting, Street Frames, and on-campus placements stretch budgets while matching Montreal’s festivals and student areas.
- Social media plays a supporting role; placement and creative nuance change results dramatically.
Set clear goals and align with your agency on audience, message, and timeframes. Early tests refine what works quickly, so you waste less spend while building both short-term sales and long-term brand value.
Need help matching goals to channels for your customers? Call Image LEDiu or visit Image LEDiu.com for a quick consult.
Set clear objectives, target audience, and budget ranges before you buy a single ad
Before you spend, name success. Define measurable objectives and the KPIs that show progress.
Use separate goals for awareness and for conversion so each channel has a job. That helps you assign spend where it matters and avoid wasted impressions.
From awareness to conversion: defining marketing goals and success metrics
Translate business aims into clear metrics: reach, frequency, clicks, calls, or sales. Define your target audience by neighbourhood, language, and behaviour to tighten delivery and lower cost.
Right-sizing budgets: monthly spends for PPC versus full production investments
Quick-start digital setups can launch in 3–4 weeks and suit lean PPC pilots. Full-production builds take 4–12 weeks and often need a larger investment.
- Typical creation cost: $20,000–$100,000 (excluding media).
- Test small, then scale what works. Let performance guide spend.
- Partner with an agency to map strategy to media and prevent mid-stream surprises.
Talk through objectives, budget, and timing with Image LEDiu—call now or outline your plan at Image LEDiu.com.
Creative that earns 2.5 seconds of attention and drives brand recall
Great creative grabs attention fast and turns brief glances into lasting memory. Winning work pairs an unexpected idea with flawless execution so your content holds for at least 2.5 seconds — the slice of time that matters most.
Keep the core simple: a striking design, a single clear message, and a bold visual hook. That combo makes people lean in rather than scroll past.
Messaging, format, and design principles that boost impact across media
- Hook quickly: front-load the idea so attention locks in under 2.5 seconds.
- Use format and aspect ratio that suit each channel while keeping brand cues consistent.
- Plan production variants up front to speed delivery and reduce waste.
- Test, iterate, and retire underperforming ads to stretch your spend further.
- Make every piece instantly recognizable with colour, type, and sonic branding.
“Ads that hold attention are far more likely to be remembered and to drive action.”
Image LEDiu can align creative and message with your goals — call or submit a brief at Image LEDiu.com to start production quickly.
Montreal-first media choices that maximize visibility without maxing your budget
Pick formats that match local rhythms. Wildposting, street frames and targeted on-campus drops give high visibility for less. These options suit arts corridors, student hubs, and busy retail strips.
Wildposting and street frames for cultural corridors
Wildposting is cost-effective and fits Montreal’s arts scene. Street Frames add point-of-purchase impact on store exteriors. Both secure everyday visibility without heavy spend.
Street teams, chalk art, and mobile billboards for launches and festivals
Activate crews and creative street work when foot traffic peaks. Mobile billboards cover multiple neighbourhoods fast and drive local buzz during parades and events.
On-campus and indoor distribution for student-heavy neighbourhoods
Place flyers and brochures at retail nodes near universities and CEGEPs to reach young customers where they shop and study.
- Combine OOH with social media retargeting so your audience sees the message on the street and on phones.
- Geographically target by district to match format with where customers live and study.
- Rotate creative and locations to control print costs and keep impact high.
“Treat out-of-home as part of an integrated plan to boost reach and response.”
For local channel planning and buys, call Image LEDiu or connect via Image LEDiu.com for a Montreal-first plan.
Digital ads that scale: PPC, social media, remarketing, and hyper-local geo-targeting
Scale smart, not broad. Use search ads and platform placements to capture ready buyers while keeping spend focused on local demand.
Search first: Google Ads (about 90.6% market share) plus Bing add extra reach and AI features to catch high-intent queries. These tools help local businesses convert nearby searches quickly.
- Social media mix: Facebook and Instagram for broad local reach, TikTok for creative short-form, LinkedIn for B2B audiences.
- Remarketing sequences: Warm visitors with tailored content and offers that nudge consideration to conversion.
- Hyper-local geo-targeting: Narrow delivery to a 1 km radius or specific streets to own key trade areas.
Track performance by campaign, ad group, and creative. Keep budgets flexible, use exclusions and negative keywords, and demand full account access and monthly reporting.
“Balance prospecting with retargeting to keep visibility across the funnel.”
Ready to launch PPC and social fast? Call Image LEDiu or submit your brief at Image LEDiu.com for targeting, setup, and optimization.
Strategy to production: a proven process that reduces waste and accelerates results
Start with a clear map: discovery narrows choices so production moves faster and costs less.
Discovery collects facts about your company, customers, and competitors. That insight shapes a tight strategy and a creative brief that matches your brand and business needs.
Discovery and strategic framing
Begin with research that identifies gaps and opportunities. Convert those findings into a usable framework that guides creative and media choices.
Creation and production that scale
Create on-brand ads and video assets built to scale across OOH and social. Standardized formats keep quality high and reduce redo time.
Media planning tuned for performance
Plan media to hit clear performance targets while controlling cost with smart flighting. Measure often so you can tweak creative, bids, and audiences before too much time or budget is spent.
- Align your team and agency around a shared dashboard and weekly priorities.
- Use repeatable frameworks to shorten cycles from brief to launch.
- Document learnings so every new campaign starts smarter than the last.
“A simple, repeatable process cuts waste and speeds progress.”
Image LEDiu will steward this process end-to-end—start discovery and strategy with a call or brief at Image LEDiu.com to move from plan to measurable success.
Timelines, deliverables, and investment ranges you can plan around
Plan realistic timelines up front so your team and vendors hit every milestone without surprises. That clarity saves money and keeps deliverables predictable.
Quick-start digital builds often launch in 3–4 weeks. Full production, with casting and shoots, typically needs 4–12 weeks.
Understanding the main cost drivers
Creative scope and number of deliverables shape the biggest part of investment. Production complexity, formats, and measurement add to total cost.
- Expect: 3–4 weeks for fast digital work; 4–12 weeks for full-scale work with video.
- Map deliverables to milestones so your company knows who owns each step.
- Keep a flexible budget to fund testing and incremental learnings.
- Align services and stakeholders early to avoid late changes that raise cost or delay launch.
- Use a realistic media schedule with creative rotations and clear reporting cadences.
“Transparent planning clarifies creative, media, and measurement tasks on the schedule.”
Lock your preferred timeline — call Image LEDiu or outline deliverables at Image LEDiu.com for a precise plan with clear investment ranges and responsibilities.
Performance tracking that proves ROI and guides optimization
Measure what matters: tracking must show how each tactic moves customers toward purchase. Effectiveness is about reaching the right audiences, generating responses, and supporting defined business objectives.
Key KPIs include reach, frequency, CTR, site traffic, calls, conversion, and sales. Use post-campaign studies to validate long-term results and verify incrementality.
- Tie KPIs to objectives so reporting tells you what to scale or stop.
- Track the funnel end-to-end: reach/frequency up top; CTR and traffic mid-funnel; conversions, calls and sales at the bottom.
- Use shared dashboards and full account access so your team always sees the latest results and changes.
- Set a steady testing rhythm: rotate creative, audiences, and bids to improve performance.
- Compare channels by cost per result and avoid double-counting with consistent naming and attribution windows.
“Keep reports concise and action-oriented. When results stall, run structured tests rather than random changes.”
Image LEDiu provides transparent reporting and account access. Call to set up dashboards and access, or request them via Image LEDiu.com to turn measurement into better results and higher sales.
Why work with a Montreal-based advertising agency partner like Image LEDiu
A Montreal-based partner helps translate neighbourhood habits into media choices that actually move results. Local insight speeds decisions and reduces costly tests.
Local market expertise, multidisciplinary team, and ethical management
Work with an advertising agency that knows neighbourhood nuance, festival timing, and where your customers gather.
Tap a multidisciplinary team that connects strategy, creative, media, and production so work flows without handoffs.
Expect transparent management, clear pricing, and full access to accounts so your company stays in control.
Services tailored to business needs: from strategy to ads, content, and production
- Get services that fit your goals—strategy, creative, video production, media placement, and analytics.
- Choose flexible solutions with no mandatory long-term lock-ins; scale when you see success.
- Use agency templates and benchmarks to cut setup time and avoid common pitfalls.
- Ask questions about process, timelines, and deliverables so expectations are set up front.
- Evaluate partners by fit to objectives and ability to scale media as traction grows.
“A local agency gives you market knowledge and workflow that saves time and money.”
Meet a Montreal partner—call Image LEDiu or visit Image LEDiu.com to discuss solutions, fees, and approach.
Ready to grow in Montreal? Call Image LEDiu today or visit Image LEDiu.com
Book a quick consult and get a tailored plan that blends street presence with digital reach.
Talk to Image LEDiu to align your marketing goals with a practical plan that fits your budget and local rhythms.
Get fast access to experts who can answer your questions, scope services, and set a clear timeline. Expect 24/7 account access, monthly reports, and flexible budgets that scale as results come in.
Blend OOH and social media for peak visibility. Keep your message and design consistent across every format so people recognise your brand and convert to sales.
Call now or visit Image LEDiu.com to start your brief, define targets, and move from planning to measurable results with a local advertising agency that cares.